PureVita's select pet formulas are carefully prepared using only the purest, all natural, holistic ingredients to support your pet's overall physical and emotional well-being and to maintain health and longevity. The essence of PureVita utilizes highly palatable, single source proteins and a variety of wholesome fruits and vegetables, each chosen for it's unique nutritional values and powerful phyto nutrient content. PureVita also features Blueberries and pomegranate popularly known for their rich antioxidant benefits. PureVita is "pure life" and will support your loving pet's health and well being the same way your pet enhances your everyday life.